7 popular marketing techniques for small businesses

Marketing can be a challenge when you don’t have a large budget, but small business owners can do many things to attract and maintain a customer base. The rise of digital marketing has made it easier for small business owners to find a way to build influence and attract informed buyers.

Before your business starts marketing the product, it helps to create the buyer persona you want to reach through promotional materials. Once you have an ideal customer, you can choose from a variety of marketing methods. Most of these are low-cost or no-cost strategies (sometimes called guerrilla marketing). You can use different methods at different stages of the business cycle-or you can use them all at once from the beginning of your business.

When you build a business, the first thing you want to ensure is the customer base. With a decent printer, a phone, and a networked device, you can conduct a wide range of advertising campaigns without having to pay for space. We will study seven of these small business marketing techniques in more detail.

Key points

  • Small businesses do not have the advertising budgets of large competitors, but they can build a customer base in a cheap way.
  • Distributing flyers on the sidewalk (where permitted) and placing posters strategically can help with publicity.
  • Follow up with customers after the first round of advertising to reinforce the initial message. Don’t be afraid of unpopular calls-they can be very effective.
  • Once the business is up and running, value-added services, such as discounts or free gifts for returning customers, will be a great boon.
  • Recommendations from customer to customer and from company to company are also very important.
  • Prioritize digital marketing, including traditional websites and social media.

1. Leaflets

This is the carpet bombing method of cheap advertising. You find an area where you want to do business and distribute the flyers to all mailboxes within reach. Your flyer should be concise, highlight the services you provide or sell products, and provide contact information. Providing free evaluations, coupons or discounts will never hurt.

2. Poster

Most supermarkets, public places and shopping malls provide free bulletin board space for announcements and advertisements. This method is accidental, but you should try to make your posters reasonably visible and have removable labels where customers can offer discounts. Set different colors for each location to get ideas from the tabs that generate the most leads. If a region generates most of the potential customers, you can better target your campaign (flyers, local media advertisements for these regions, telephone consultations, etc.)

3. Value Added

Value-added (or premium advertising) is a strong selling point for any product or service. On the surface, value-added is very similar to coupons and free evaluations, but they are designed to increase customer satisfaction and widen the gap between you and your competitors.

Common value-added include guarantees, repeat customer discounts, loyalty cards, and referral rewards. The deciding factor for a customer to choose between two similar stores is the store that offers the point card or the preferred customer card. You don’t have to promise that the moon will add value. Instead, please explain that customers may not be aware of the content of your product or service. It is important to emphasize added value when creating advertising materials.

4. Recommended Network

Referral networks are priceless for companies, and they usually include customer recommendations, and each recommendation will encourage them through discounts or other rewards. However, the recommendation network also includes company-to-business recommendations. If you ever find yourself saying, “We don’t make/sell that here, but X on the street does”, you should make sure you get a recommendation in return.

When dealing with white-collar professions, this network is even stronger. Lawyers refer people to accountants; accountants refer people to brokers; financial planners refer to real estate agents. In each case, the person will bet their professional reputation on the recommendation. No matter what kind of business you are in, please make sure that the referral network you create has the same prospects and commitment to quality as you do.

As the last point of the referral network, remember that your competitors are not always your enemies. If you are too busy to accept a job, then throw it to them. Most of the time, you will find that the favor has been rewarded. In addition, if customers have to wait too long, this may damage your reputation.

5. Follow up

Advertising can help you find a job, but the work you do after work can often become a more powerful marketing tool. The follow-up questionnaire is one of the best sources of feedback on the progress of your advertising campaign.

  • Why do customers choose your business?
  • Where did they hear about it?
  • What other companies have they considered?
  • What is most satisfying to customers?
  • What is most dissatisfied?

Also, if your work involves customers, make sure to put the flyers in a nearby mailbox, because people with similar needs and interests tend to live in the same area.

6. Cold call

unhappy? Yes. important? Yes.

Cold calls-whether by phone or door-to-door call-are a baptism of fire for many small businesses. The cold call forces you to sell yourself and your business. If people can’t buy you (the person they are talking to), they won’t buy anything from you. On the phone, you don’t have the benefit of a smile or face-to-face conversation-the phone is a license for people to be as mean and sudden as possible (we have all made such mistakes). However, cold calling does allow you to face potential customers Think independently and encourage creativity and adaptability.

The combination of old-fashioned percussion sidewalks and modern percussion keyboards will provide the best results for small businesses that want to market themselves.

7. Internet

It’s hard to overstate the importance of the Internet to building a successful business. In the past 50 years, marketing methods have remained almost unchanged, except for the birth and rapid development of the Internet. Any company (even a local cafe) should have at least one website with important details such as location and business hours. For everyone who wants to use Google search first when making a purchase decision, you need an access point.

You also need social media (Facebook page, Instagram and Twitter accounts) and a content management system (CMS) with good search engine optimization (SEO). All this digital flexibility can be scary at first. However, publishing technology has evolved to the point where Wordpress (an example of a free CMS) can meet all these needs. Yes, the Internet is a beast. Let it be your friendly.

5 challenges faced by small businesses

Bottom line

Chances are, you will find that marketing conversion rates are very low. Even the most successful marketing campaign measures potential customers (and the sales converted from those potential customers) in the 10% to 20% range. This helps break any illusions about immediate results, and at the same time is an opportunity for improvement.

Do you want the company to buy your products? Make a presentation to show its benefits to the company. Do you want someone to use your service? Give an estimate or sample of what you will do for them. Confident, creative, and unapologetic, people will eventually respond.


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