For many financial advisors, the goal is to find clients with assets between US$1 million and US$5 million, which is a sweet spot to some extent. But many older high-net-worth individuals have set a path for themselves; their motto is “If it is not broken, don’t fix it”-even if it is broken.
Young investors between the ages of 21 and 45 will provide more liquidity because they may experience life-changing events that require planning. People at this age will also be more open to new ideas. The downside is that they often have less money than regular customers.
It’s a good idea to have a target audience, but you don’t want to close any doors. no. 1 The goal should always be to act in the best interests of the client. This alone will lead to the longest term business. So how do you make the ball roll?
1. Get recommendations from existing customers
Word of mouth is self-explanatory. It is still one of the most effective ways to acquire new customers. (Just be careful about overdoing.)
2. Establish a recommendation network
Get to know professionals (including doctors, lawyers, real estate agents, and certified public accountants) in your neighborhood, workplace, etc. Sending services to each other through recommendations is simple and effective. The best deal is one that both parties win.
3. Use social networks
Using Facebook, LinkedIn, and Twitter to market yourself as an expert and find potential customers is not as effective as usually advertised, but any financial advisor who does not use these tools will appear outdated or not in line with today’s technology. This is especially disappointing for young investors.
4. Start blogging
Writing a blog about financial techniques and/or your views on current market trends may seem time-consuming, but the key to success is consistency (and simplicity). If you update your blog regularly—at least twice a week—you will see your search engine rankings rise. This will start slowly, but as long as you stick to it, the upward momentum will accelerate. This will cause customers to come to you instead of having to search for them.
5. Write an e-book
If you want to be a respected authority in your field, strongly consider writing an e-book. The easiest way is through Amazon.com Inc. (AMZN) and its Kindle Direct Publishing (KDP) program. It does not require any fees, in addition to finding customers, you can also collect royalties.To find customers, please leave your contact information at the front and back of the book. It is important to lock the front of the book, because readers using KDP can view the top 10% of a book for free through the “Look Inside” feature, which helps capture the browser.To grow your brand and increase sales, please publish 4-5 books, but not too fast. Once you have a few books around a particular field, Amazon will see that you are serious about writing and your search ranking will improve. If you are looking for high-end customers, please write books on topics that interest them.
6. Become a local politician
If you want to reach the rich and powerful, please become a local politician. This will add a lot of after-hours get off work to your schedule, but reaching out to these people during social events, meetings, and fundraising events can be very beneficial for your business development. Of course, there are state and city offices, but don’t forget the smaller community or zoning committees, as well as apartment or cooperative committees.
7. Hold a birthday party
Throwing a birthday party for a client may seem out of place, but it is very effective. Not only will the client be impressed (and surprised!), but he may invite friends and family and want to introduce you to most of them. This is a great opportunity to make new connections-many connections in just a few hours.
8. Purchase Season Pass
Check with the corporate marketing department, buy season tickets for professional sports teams, watch operas, ballets, etc. Although it is expensive, it should be worth it. You can take customers to watch games or performances, which will help keep them. The more tickets, the better: customers are likely to invite a close family member or friend so you can build new relationships and acquire new potential customers.
9. Speaking at the local school
Contact high schools in affluent areas and let the administration know that you want to discuss financial planning with your children. Many schools will seize this opportunity-this is valuable information. You may not have the opportunity to distribute business cards and brochures, but you can encourage your audience to ask their parents about finances, college savings, retirement, etc. Teachers and administrators will also listen.
We all know that golf is a great online game, but it is usually a sport for groups of four. If you want to increase your exposure, you can consider joining a tennis academy, a softball league, or a local fitness center. You may not find as many qualified potential customers as you can play golf, but you will find many opportunities.
Many methods of attracting new customers have been proven in practice-Internet, golf. However, in unusual circumstances, it may ultimately be worthwhile to think creatively and work harder (or spend extra money) to find potential customers.