The main competitors of Dropbox

Cloud storage is a way for companies and individuals to store data on remote servers so that they can be accessed through any device connected to the Internet. Cloud storage and cloud computing exist in the same field, that is, providing software that runs remotely and can be accessed via the Internet (think office applications, database programs, customer relationship management tools, etc.).

Dropbox (DBX) is one of the well-known brands in the cloud storage field. But like any other industry, there are competitors that are eroding its market share. Read on to learn more about Dropbox and its competitors.

Key points

  • Dropbox has more than 600 million registered users and 14.3 million paying users.
  • Box is its closest competitor, with 70.6 million registered users and approximately 13.4 million paying customers.
  • Each Google account comes with 15 GB of free storage space. The 100 GB storage space for its first-tier paid service starts at $1.99 per month.
  • Amazon cloud storage is for consumers. Amazon Prime members can get unlimited photo storage space.

Dropbox: Overview

Dropbox was founded in 2007. The service allows users to create a folder on their desktop, laptop, mobile phone or other Internet-connected device and synchronize it with its cloud-based storage. Other features include file version history, shared folders and links, file transfers, watermarks, comments and notes, notifications, file encryption, and many other features, allowing teams to work virtually seamlessly. Dropbox integrates with Microsoft, Zoom, Slack and Google and many other applications.

As of the end of December 2019, Dropbox reported more than 600 million registered users. However, only 14.3 million people have converted to paying subscribers.

In 2019, Dropbox reported revenue of US$1.66 billion, up from US$1.39 billion in 2018. It lost US$52.7 million, which was significantly better than the loss of US$484.9 million recorded in 2018.

Dropbox offers users a variety of plans:

  • Basic: Its most popular plan. The basic free plan comes with 2 GB of storage space. Users can synchronize, back up, share, and collaborate on files.
  • Professional: $19.99 per month or $198.96 per year. For individuals. Comes with 3 TB storage space, version history and file recovery, customer support and other tools.
  • Standard: US$15 per user per month, or US$150 if billed annually. For the team. Equipped with 5 TB storage space, HIPAA compliance tools and management functions.
  • Premium: USD 25 per user per month, or USD 240 if billed annually. For the team. Equipped with unlimited storage space, and more powerful management functions, such as audit logs and user device permissions.
  • Enterprise: Contract pricing.


Box (BOX) is Dropbox’s main competitor and a software-as-a-service company that provides cloud-based collaboration and workflow tools. Enterprises and businesses can integrate Box with more than 1,500 applications from Microsoft, IBM,, Apple, Google, Slack, Adobe, and many other companies.

The company was established in 2005, and as of January 2020, Box registered 70.6 million users. Among them, 81% are non-paying users, and 19% (approximately 13.4 million) are registered under commercial or corporate accounts, or are paid individual users. It has 97,000 paying organizations worldwide and provides services in 24 languages.

In the fiscal year ending January 2020, Box reported revenue of US$696.2 million, compared with US$60838 million in the same period last year. The loss was US$14435 million, compared with US$134.6 million in the same period last year.

Box provides a free service for individuals, offering 10 GB of storage space and a 250 MB file upload limit. For $10 per month, users can upgrade to 100 GB of storage space and a 5 GB upload limit.

Box provides four tiers of pricing for corporate customers:

  • Getting started: $7 per user per month, or $60 per year. Equipped with 100 GB storage space, it can collaborate with up to 10 users and integrate with Office 365 and G Suite.
  • Commercial: US$20 per user per month, or US$180 per year. Comes with unlimited storage and user collaboration, Office 365 and G Suite integration, an additional enterprise application integration, management console access, data loss protection and custom branding.
  • Business Plus: US$33 per user per month, or US$300 per year. Same as the business plan, but with three additional application integrations.
  • Enterprise: US$47 per user per month, or US$420 per year. Same as the business plan, but with unlimited application integration, HIPPA/FedRamp compliance, document watermarking, and password policy enforcement.

Google Drive

Google Drive from Alphabet (GOOG, GOOGL) is a cloud storage and collaboration system that can be used with Gmail, Google Docs and other applications. Users can share files and folders, grant read or write access to these files, and access files from multiple devices. If you have a Google account, you can access Google Drive, which comes with 15 GB of free storage space.

There are payment options for heavy users, teams, and companies:

  • 100 GB: US$1.99 per month or US$19.99 prepaid for a year. At this level, users can also access Google Experts and can add family members to their plans.
  • 200 GB: US$2.99 ​​per month or US$29.99 prepaid for a year. Same as above, in addition, customers can get a 3% rebate when they purchase on the Google Store.
  • 2 TB: $9.99 per month or $99.99 prepaid for one year. 10% rebate for Google Expert, Family Plan, and Google Store purchases.
  • 10 TB: $99.99 per month. The benefits are the same as above.
  • 20 TB: $199.99 per month. The benefits are the same as above.
  • 30 TB: $299.99 per month. The benefits are the same as above.


Online retailer Amazon (AMZN) offers two consumer-oriented cloud-based storage services: Amazon Photos and Amazon Drive. Every Amazon Prime member can use their Prime membership to access unlimited photo storage space. This service has editing and organization functions and cannot be used as part of a commercial business (for example, operating a photography studio).

Amazon Prime customers can also get 5 GB of Amazon Drive storage space for storing videos and other data files.The price of 100 GB of additional storage space is $19.99 per year. In addition, Amazon charges $59.99 per year for 1 TB of storage, with no volume discounts.


READ ALSO:   ex-dividend
Share your love