Top 7 companies owned by General Mills

What is General Mills?

General Mills, Inc. (NYSE: GIS) is a consumer food company that sells its products to customers in more than 100 countries on six continents through retail stores, convenience stores, and food service distributors. American consumers buy many General Mills products from grocery stores, including cereals, soups, pizzas, and desserts. The company also sells products through member stores (such as Sam’s Club) as well as food service distributors, pharmacies and dollar stores. As customers become more interested in organic, whole foods, General Mills has tried to respond.

Key points:

  • General Mills is a consumer food giant whose products include cereals, soups, pizzas, desserts and pet food.
  • The company distributes its products through member stores (such as Sam’s Club) and food service distributors.
  • Popular brands owned by General Mills include pet food brands Blue Buffalo, Epic Provisions, Annie’s Inc., Small Planet Foods, Pillsbury and Häagen-Dazs Japan.

Learn about the General Mills brand

The following are some of the old and new businesses owned by General Mills.

Blue buffalo

The most recent acquisition by General Mills was Blue Buffalo Pet Products, Inc. The company was acquired in April 2018 for 8 billion U.S. dollars. With the addition of Blue Buffalo, General Mills has become a leader in the healthy natural pet food category. Founded in 2003, Blue Buffalo is the fastest-growing major pet food company in the United States. It reported net sales of US$1.3 billion in fiscal year 2017 and adjusted EBITDA (Adjusted Earnings Before Interest, Tax, Depreciation and Amortization) of 319 million Dollar.

Epic Clause

General Mills purchased EPIC Provisions on January 6, 2016. EPIC is a snack food company based in Austin, Texas. The company produces natural meat snacks, including EPIC Bars, EPIC Bites and Harvest Mix. This acquisition enables General Mills to compete in the new snack category and adds to the company’s organic product line. EPIC sells meat, fruit and nut bars through stores such as Whole Foods, Sprouts and Natural Grocers.

Annie Company

General Mills acquired Annie’s Inc. in October 2014. Annie’s is an organic food company founded in 1989. The co-founders established the company to produce organic macaroni and cheese products for the family. Before founding Annie’s, the owners sold a successful white cheddar popcorn business to Frito-Lay. Since the establishment of the company, the company has expanded into pasta, snacks, soup and yogurt products. The business focuses on simple natural ingredients. In 2005, Annie’s acquired Annie’s Components, an independent company that produces organic salad dressings and condiments. Annie’s is a company that has benefited from the growth of organic food brand loyalty.

Little Planet Food

General Mills acquired Small Planet Foods in 2000. Small Planet’s product line includes Cascadian Farm, an organic food producer with more than 75 products including cereals, granola and frozen fruit. Muir Glen is another product line of Small Planet. The company sells tomato products such as canned tomatoes, pasta sauce, salsa and ketchup. Small Planet also offers Larabar snack bar series and Food Should Taste Good fries. All Small Planet products focus on organic, natural ingredients.

Pillsbury

General Mills closed its acquisition of Diageo’s Pillsbury division in 2001. Pillsbury continues to produce many popular food brands, including Old El Paso Mexican Food, Green Giant Vegetables, Progresso Soup and Yoplait Yogurt. The company is also known for its biscuits, biscuits and Bisquick breakfast products. The acquisition of Pillsbury enabled General Mills to diversify its product line that relies heavily on grains to increase revenue.

Haagen-Dazs

General Mills partnered with Häagen-Dazs Japan, which was sold to Pillsbury in 1983 and was acquired by General Mills when it was acquired by Pillsbury in 2001. Häagen-Dazs Japan offers ice cream flavors and other products that are only sold in Japan.

Global grain partners

Cereal Partners Worldwide (CPW) is a Nestlé joint venture and is the world’s second largest cereal manufacturer. CPW distributes cereal brands to 150 countries around the world, including gluten-free and low-sugar versions of popular brands such as Cheerios.

Distribution channels

General Mills has several distribution channels. For example, convenience store customers are most interested in ready-to-eat products, which means cereals, snacks, yogurt and breakfast foods drive sales in this market. On the other hand, the food service market provides food for restaurants, hotels, hospitals, vending machines and schools. For example, the company is expanding its Pillsbury frozen breakfast product line to serve the K-12 school market and Old El Paso lunch products. General Mills also sells products through traditional grocery stores and natural food stores.

General Mills has a huge influence in the U.S. and international markets. The company continues to acquire food companies to increase market share and satisfy customer preferences.

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